Facebook is growing as an important communication medium for millions of people, providing for new breadth and increased personalization in their interactions.
Facebook is not about business, it is not about technology, Facebook is about relationships. It is a place where people can interact, follow their interests, and express themselves. Facebook’s primary focus is not business, but business is all about relationships. Successful businesses cultivate relationships with their customers. Facebook provides businesses with a simple effective tool to do just that. Facebook uses technology to simplify and personalize communication between its users, allowing businesses to engage their fans and solicit feedback from them.
Facebook is revolutionizing personal and business communication and it is quickly evolving into an essential tool for serious businesses.
Thursday, July 29, 2010
Wednesday, July 28, 2010
Recruiting With Facebook
Quality recruiting is at the heart of any successful organization. Paul "Bear" Bryant once said, "You have to have chicken to make chicken salad." Facebook is becoming a popular recruitment tool, due to its enormous membership and a number of recruiting applications that have been built for the Facebook platform. Some of these applications give recruiters automatic contact and exposure to Facebook members who install them. Other applications are designed with job seeker in mind. These “job hunting” application allow job seekers to define search criteria and search across thousands of job sites and advertisements (Shih, 2009).
Facebook can be an effective means for recruiters to tap into one of the richest talent pools, workers who aren’t actively seeking a job. Recruiters can dip into this pool by doing an advanced profile search using predefined criteria, such as education level, location, and skill sets, thus allowing them to seek out potential hires within their networks.
Recruiting talented people is vital to any organization,s success. Recruiters can help their organizations by learning to effectively use Facebook in their recruiting efforts.
As social networking becomes more pervasive, I wonder if the written resume will give way to the online profile.
Reverences
Shih, C. (2009). The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff. Boston: Prentice Hall.
Facebook can be an effective means for recruiters to tap into one of the richest talent pools, workers who aren’t actively seeking a job. Recruiters can dip into this pool by doing an advanced profile search using predefined criteria, such as education level, location, and skill sets, thus allowing them to seek out potential hires within their networks.
Recruiting talented people is vital to any organization,s success. Recruiters can help their organizations by learning to effectively use Facebook in their recruiting efforts.
As social networking becomes more pervasive, I wonder if the written resume will give way to the online profile.
Reverences
Shih, C. (2009). The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff. Boston: Prentice Hall.
Tuesday, July 27, 2010
Targeting Facebook
The continued phenomenal growth in the number of Facebook subscribers has attracted the attention of the business world. The Nielsen Company, an expert in market research, formed an alliance with Facebook in September 2009 to help develop ways to use the Internet to market new products. Their research indicates that U.S. online advertising spending was down 2 percent, from August 2008 to August 2009,while the online advertising spend on the top social network and blogging sites increased 119 percent during the same time frame ("The Nielsen Company and Facebook form strategic alliance," 2009)).
So why are business moving their advertising dollars to social media sites? People today are bombarded with so many advertisements it is difficult for businesses to get their marketing messages through to potential customers. Businesses seeking to have a presence where their customers are, are looking to social networking sites. The good news for marketers is that Facebook provides a means for hypertargeting (also known as microtargeting), the ability to customize advertisements based on the user’s profile and contact information. This allows advertisers to post advertisements to potential customers who are more likely to be interested in their product, and consumers are offered advertisements customized to their preferences (Shih, 2009). According to Shih, “Their advertisers can target member profiles based on filters like location, gender, age, education, workplace, relationship status, relationship interest, and interest key words”(Shih, 2009, p. 82).
Hypertargeting allows marketers to tailor advertisements to the demographics and psychographic attributes of the target market, and the advertisements are more interesting to the customer because they are less concerned with the generic attributes of the product and relate more to the needs of the viewer (Shih, 2009).
The question is, do Facebook users welcome the advertisements as items of interest, or do they see them as intrusions, kind of “up in their face”?
References
The Nielsen Company and Facebook form strategic alliance. (2009). Retrieved July 16, 2010, from http://en-us.nielsen.com/content/nielsen/en_us/news/news_releases/2009/september/the_nielsen_company.html
Shih, C. (2009). The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff. Boston: Prentice Hall.
So why are business moving their advertising dollars to social media sites? People today are bombarded with so many advertisements it is difficult for businesses to get their marketing messages through to potential customers. Businesses seeking to have a presence where their customers are, are looking to social networking sites. The good news for marketers is that Facebook provides a means for hypertargeting (also known as microtargeting), the ability to customize advertisements based on the user’s profile and contact information. This allows advertisers to post advertisements to potential customers who are more likely to be interested in their product, and consumers are offered advertisements customized to their preferences (Shih, 2009). According to Shih, “Their advertisers can target member profiles based on filters like location, gender, age, education, workplace, relationship status, relationship interest, and interest key words”(Shih, 2009, p. 82).
Hypertargeting allows marketers to tailor advertisements to the demographics and psychographic attributes of the target market, and the advertisements are more interesting to the customer because they are less concerned with the generic attributes of the product and relate more to the needs of the viewer (Shih, 2009).
The question is, do Facebook users welcome the advertisements as items of interest, or do they see them as intrusions, kind of “up in their face”?
References
The Nielsen Company and Facebook form strategic alliance. (2009). Retrieved July 16, 2010, from http://en-us.nielsen.com/content/nielsen/en_us/news/news_releases/2009/september/the_nielsen_company.html
Shih, C. (2009). The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff. Boston: Prentice Hall.
Monday, July 12, 2010
Working Smart
What would it be like to suddenly be a lot smarter? One day you realize that you have access to a plethora of information that previously you didn’t even know existed. You view and listen to this new medium for awhile, and you come to understand that you don’t have to be a spectator; you can contribute to this sea of knowledge. You participate; you wade in, and…. you swim. You are not just seeing and hearing a sea; you are now a part of a vast ocean, yet you are very near to anyone in the water, feeling and affecting the currents as you converge and collaborate. Welcome to the world of social media.
In its infancy the internet was used primarily as an encyclopedia, a means of accessing information; then it became possible for average people to create and distribute content. Now, through social media, people are able to share knowledge, collaborate and develop plans and solutions.
Facebook has emerged as the social web site of choice. Seventy three percent of adult profile users have Facebook accounts; in May, Facebook, had 450 million users and is adding a million new users each day (read more at Pew Reports).
The enterprise of today must navigate in a complicated world with enormous demands for knowledge. It is increasingly difficult for employees to acquire and retain all of the knowledge they need to perform their jobs in the dynamic work environment of today. Facebook can serve as a useful tool in maintaining and accessing a network of knowledgeable contacts, enabling one to benefit from the “Wisdom of the Crowds.”
It would be interesting to learn of specific Facebook profile attributes or applications companies might be using to develop a network of knowledgeable people.
In its infancy the internet was used primarily as an encyclopedia, a means of accessing information; then it became possible for average people to create and distribute content. Now, through social media, people are able to share knowledge, collaborate and develop plans and solutions.
Facebook has emerged as the social web site of choice. Seventy three percent of adult profile users have Facebook accounts; in May, Facebook, had 450 million users and is adding a million new users each day (read more at Pew Reports).
The enterprise of today must navigate in a complicated world with enormous demands for knowledge. It is increasingly difficult for employees to acquire and retain all of the knowledge they need to perform their jobs in the dynamic work environment of today. Facebook can serve as a useful tool in maintaining and accessing a network of knowledgeable contacts, enabling one to benefit from the “Wisdom of the Crowds.”
It would be interesting to learn of specific Facebook profile attributes or applications companies might be using to develop a network of knowledgeable people.
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